Wednesday, June 16, 2010
Cross-Promotion: A Writer's Best Friend :-)
Since I love cross-promotion so much and I love blogs so much, I thought, what the heck, let's do a blog about cross-promotions!
If you are reading this then more than likely we are in contact regarding cross-promoting our novels. Which sounds great in theory, but how do we put that in practice and make the most out of our social media connections?
First off, a little about me. I do social media professionally and have over 12,000 followers across my own accounts (which I can promote whatever the heck I want). If you add in clients streams that ups the number to over 50,000 (for these accounts to promote your novel, the book must be a good fit and my client must approve the promotion ahead of time).
So even though @cristynwest (and @thrillersrock which I will describe in a minute) are little, tiny 'baby' accounts, they will not be small for long, plus they have their bigger sister accounts @craftycmc, @writingnodrama, @zerotosold to expand their influence to promote both "Plain Jane" and your novel :-)
@Thrillersrock (right now, it may still be under @Rollinsrocks but it will convert soon) was started as a fan site for James Rollins, but I got so many people asking for referrals to other thriller writers, I converted it to @ThrillersRock where I will be reviewing both established and up and coming thriller novelists and actively promoting on the stream those 'lesser' known authors to a very active buying stream.
Ok, but what does this mean to you?
If we decide to cross-promote, these are my general ideas on how I can help you...
Once I have a copy of your book in hand I will...
Immediately announce (very excitedly of course #becausethatishowIroll) on @cristynwest and @thrillersrock that I have the book and I am going to read and hopefully review it.
Your book will go into the 'que' for the larger accounts and be announced when I have a promo slot is open (@craftycmc, @writingnodrama, @zerotosold)
I will present your book to my clients and if they accept, you book will go into their 'que' as well to promo when a slot is open.
If you are on GoodReads I will immediately friend or fan you and put your book into my 'to be read' list and give a little excited promo note. (I try to stay active on this site and be a 'trusted' source so that people check out my stream frequently).
If you are on smashwords, I will download either a sample or if you give me a 100% coupon, I will download from there even if I have a copy already just to help your numbers go up. I will also leave a note about how excited I am to try your novel.
If you have other sites in which you wish me to promote, let me know and I will try and accommodate.
I will add you to my website's 'What I am Reading" page as well.
Once I have read your book I will...
Let you know what I thought. If I don't feel I can give it 3 stars or more, I will simply make an announcement through @cristynwest and @thrillersrock that I read it and encourage others to as well. I will also mark the book as read on GoodReads and leave it at that.
However, if I like it well enough to give it 3 stars or more (which I hope every book falls into that category :-), I will basically do all of the above again, but this time with snippets of my reviews.
I will post my review through @Thrillersrock and to any other site you would like (in addition to Smashwords and Goodreads which automatically go up).
Also during this process...
I am completely open to guest blogging, give-aways and promotions. I have a variety of coupons that you could add to any review of my work to give your followers added value :-)
Hopefully if we are cross-promoting you will do some or all of the above for me!
Thanks so much for your time and I am so excited to have the opportunity to cross-promote with you!!!! #toldyou #thatishowIroll :-)
Here is my smashwords link: http://bit.ly/b60jVe
Here is the reviewer's 100% off coupon: ZQ53W
Here is my GoodReads link: http://bit.ly/adBugf