Wednesday, June 16, 2010

Cross-Promotion: A Writer's Best Friend :-)


Since I love cross-promotion so much and I love blogs so much, I thought, what the heck, let's do a blog about cross-promotions!

If you are reading this then more than likely we are in contact regarding cross-promoting our novels. Which sounds great in theory, but how do we put that in practice and make the most out of our social media connections?

First off, a little about me. I do social media professionally and have over 12,000 followers across my own accounts (which I can promote whatever the heck I want). If you add in clients streams that ups the number to over 50,000 (for these accounts to promote your novel, the book must be a good fit and my client must approve the promotion ahead of time).

So even though @cristynwest (and @thrillersrock which I will describe in a minute) are little, tiny 'baby' accounts, they will not be small for long, plus they have their bigger sister accounts @craftycmc, @writingnodrama, @zerotosold to expand their influence to promote both "Plain Jane" and your novel :-)

@Thrillersrock (right now, it may still be under @Rollinsrocks but it will convert soon) was started as a fan site for James Rollins, but I got so many people asking for referrals to other thriller writers, I converted it to @ThrillersRock where I will be reviewing both established and up and coming thriller novelists and actively promoting on the stream those 'lesser' known authors to a very active buying stream.

Ok, but what does this mean to you?

If we decide to cross-promote, these are my general ideas on how I can help you...

Once I have a copy of your book in hand I will...
Immediately announce (very excitedly of course #becausethatishowIroll) on @cristynwest and @thrillersrock that I have the book and I am going to read and hopefully review it.

Your book will go into the 'que' for the larger accounts and be announced when I have a promo slot is open (@craftycmc, @writingnodrama, @zerotosold)

I will present your book to my clients and if they accept, you book will go into their 'que' as well to promo when a slot is open.

If you are on GoodReads I will immediately friend or fan you and put your book into my 'to be read' list and give a little excited promo note. (I try to stay active on this site and be a 'trusted' source so that people check out my stream frequently).

If you are on smashwords, I will download either a sample or if you give me a 100% coupon, I will download from there even if I have a copy already just to help your numbers go up. I will also leave a note about how excited I am to try your novel.

If you have other sites in which you wish me to promote, let me know and I will try and accommodate.

I will add you to my website's 'What I am Reading" page as well.


Once I have read your book I will...
Let you know what I thought. If I don't feel I can give it 3 stars or more, I will simply make an announcement through @cristynwest and @thrillersrock that I read it and encourage others to as well. I will also mark the book as read on GoodReads and leave it at that.

However, if I like it well enough to give it 3 stars or more (which I hope every book falls into that category :-), I will basically do all of the above again, but this time with snippets of my reviews.

I will post my review through @Thrillersrock and to any other site you would like (in addition to Smashwords and Goodreads which automatically go up).

Also during this process...
I am completely open to guest blogging, give-aways and promotions. I have a variety of coupons that you could add to any review of my work to give your followers added value :-)

Hopefully if we are cross-promoting you will do some or all of the above for me!

Thanks so much for your time and I am so excited to have the opportunity to cross-promote with you!!!! #toldyou #thatishowIroll :-)

Here is my smashwords link: http://bit.ly/b60jVe

Here is the reviewer's 100% off coupon: ZQ53W

Here is my GoodReads link: http://bit.ly/adBugf

4 comments:

  1. Wow! I love this idea! I just posted yesterday about the massive time needed to promote/market a book. Are you only accepting novels in a specific genre?

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  2. Cristyn - You have an amazing plan outlined here. But I do have some questions. Like Elizabeth, I'm curious is this works as a cross-genre effort. Also, what if the cross promoter doesn't have the kind of following you have...? I also wonder how you keep up with some many twitter accounts but that's just idle curiousity. I have trouble keeping up with one! LOL.

    You've definitely got me thinking.

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  3. I'm definitely interested but, like others, wonder if you would accept cross-genre promotion (my novel CtW, while "thrilling", lands itself squarely in the genre of dark fantasy). I also have a timing issue in that I'm not launching the book until March 2011 (though I would be more than willing to cross-promote Plain Jane before then). I'm planning on much pre-promotion but the ball won't get rolling on that until December at the earliest.

    In short, cross-genre okay? Delayed timeline okay? Let me know what you think!

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  4. The Plain Jane coupon code comes up as expired on Smashwords. Sounds like a great cross-promo plan, though. I'd be happy to go at it with you, especially since I gather you perform social media marketing professionally. That's very interesting. I'm @bennuwright on Twitter, my blogsite is www.iamfiretalkwithme.blogspot.com/ and my email is p_none@yahoo.com My first novel is only on Amazon right now, but I'm willing to trade promos with you (Facebook, Twitter, Goodreads, etc). Let me know where to send you an e-copy.

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